Brief Guide to Grow your Start-ups

Did you know 73% of small businesses were using social media to boost their average sales?

Why everybody is talking about promoting online business? How social platforms help you to engage with your desired customers?

We have discussed different aspects of digital marketing in out last article “Want to GROW”. This one is all about social media marketing. Let’s start the topic by introducing “What is Social Media Marketing?”.

Now a days when everyone is looking to maximize their income sources social media marketing plays an important role. Especially in case of small business where you can easily identify your target audience. This is one of the main reasons why small companies are more successful than medium or large companies. Small companies know their clients better and they spend more time getting to know them thoroughly. During Covid-19 most of the us started small scale business. I have seen a lot of people advertising woman clothing on Facebook pages and generating more sales at the end.

SMM or social media marketing is the social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements. Some common social media sites include Facebook, Qura, Instagram, LinkedIn, and Pinterest. To effectively use social media for your business, set a schedule to regularly engage with your followers.

How to use Facebook for Business promotion?

Facebook is a social networking site that makes it easy for you to connect and share with family and friends online. It was originally designed for students and Today, Facebook is the world's largest social network, with more than 1 billion users worldwide. Using Facebook for business may seem difficult, because its rules and algorithms change frequently. However, with the right strategies, Facebook is one of the best tools for targeting a specific audience through paid campaigns. It knows a lot about its users (more so than we ever thought), and it uses this information to your advantage when you purchase ads.

If you want to promote to your business, you first need to create a Facebook page.

How to create a Facebook page?

A Facebook Page is your business's digital presence on Facebook. A Page has tools to help you grow your business, connect with customers and see how people interact with it. To create a Facebook business page, you must have a personal profile and follow Facebook's on-screen instructions. When you're creating a page, Facebook will ask some questions, such as a category to describe your page, business name, address and phone number. You also have the option to upload profile and cover photos.

Steps to create a Facebook page...

1- Setting up a page...

2- Go to the Pages section on left bar of your profile.

3-Here you find out create a Facebook page or add your business to Facebook button. Just go and click...

4-Now it’s time to fill out the basic information like name of page, category and description.

Importance of a brand name.

Let’s discuss about the importance of business name. If you are creating page for startup it’s very important to come up with unique and friendly user name. The name is the first thing that people hear when you tell them about your company. Good brand names are seldom arbitrary. Therefore, people hire brand analyst and strategy builders. You can also find dozens of websites with unique start-Up names.

Same happened with the tag line of brand. I think that when tagline and name come up together in front of your audience, they can better understand you instead of just a single name.

1. Selecting business category.... it’s according to the services you are offering. Related to your niche. Like art and design, Real estate, Salad bar, Bakery...

2. Writing a brief description.... Now it’s time to write a brief description about your business that may be who are you? What services you provide to your customers?

3. Hit create page button and here you go. Congratulations you have created a facebook page successfully!

What is a Facebook Ad?

Facebook ad is a medium through which you can present your brand in front of your target customers. Nearly all social media marketers (96%) consider Facebook advertising the most effective paid option out of all social networks, according to an Marketer study.

Why to use Facebook Ads?

One reason is Facebook’s size. Billions of people see ads on their platform each month. People spend almost an hour on it each day. Another reason is Facebook Advertising gives smaller companies a competitive advantage, if used correctly. Since Facebook gets tons of data from their users, who enter it voluntarily on their profile (things like age, location, and interests), they have a good idea of who users are and what they like. Therefore, they can serve them targeted ads that show them products that they are likely to buy, sites they tend to like or events they’d love to attend.

What points to keep in mind before creating a Facebook ad?

1. Awareness... First you need to get people’s attention. You do that through awesome content that makes them laugh or helps them solve some problem. Then you pull them back to your site.
   

2. Consideration … The first campaign built up awareness for who you are. Now you can capitalize on that by sending those people offers that will transform them from strangers into leads. The point is to get some basic information from them for the least amount of money possible. Typically, that’s with some kind of lead magnet.

3. Conversion … It’s time to send different products offer to filtered customers.

Steps to Create a Facebook Ad?

1. Identify target Audience … Start with small set. pick a few specific cities in the countries that you want to target (even better to focus on one country) and narrow down the age span to about 10 years.

2. Setting up a budget … Again, start with small/low budget.

3. Copy writing your ads

4. Select a high-resolution image... Don’t try to fill your ad with multiple images. Use only signal which perfectly resonate with your topic. Also use wordless images.

5. Use Videos for ads.

6. Call to Action button

Importance of Instagram hashtags.

Instagram is one of the most popular social media platforms, and every small business should consider using the platform. Instagram is one of the most popular social media platforms, and every small business should consider using the platform.

How to create a Business Instagram Account?

1. Create your business profile first.

2. If you have created simple one then just got to the setting menu and set profile to business profile.

3. Here you can also use option to connect Your Instagram with business Facebook Page.

Different terminologies of Instagram

1. Bio... This refers to the biography section in your profile. Businesses can also use their bio to include a call to action

2. Direct Message … Users can privately communicate with each other through direct messages.

3. Follow … When you follow a user on Instagram, you'll see their content in your timeline. You can also view their Instagram Stories at the top of the application.

4. Followers … Your followers are people who will see your pictures in their timelines.

5. hashtags … Similar to Twitter, a hashtag on Instagram is used to index words or phrases. When you click on a hashtag, you'll see other posts with the same one.

6. Instagram Stories … Stories is one of the most popular features on the platform. These pictures and videos disappear after 24 hours.

What is the Importance of YouTube in Business Marketing?

As you can see, the data says it all: YouTube is your best channel to use for video marketing. You can enjoy boosts in SEO, build your traffic and brand awareness, expand your social reach, market to audiences overseas, improve your ROI, and diversify your video marketing strategy with multiple channels.

Steps for YouTube Marketing Strategy.

1. Create a Youtube Channel for business.

2. Learn about your audience

3. Research your competitors.

4. Learn from your favorite channel

5. Optimized videos for getting view

6. Upload and Schedule your videos

7. Try YouTube ads

8. Use different YouTube marketing tools

Importance of creating LinkedIn Profile

What is LinkedIn? “The mission of LinkedIn is simple: connect the world's professionals to make them more productive and successful.”

Did you know that LinkedIn, the professional social networking platform, has actually been around longer than Facebook, Twitter, Snapchat, and Instagram? But it's more relevant now than ever.

Why? Because it hosts more than 600 million professional profiles, which means nearly an unlimited supply of network connections and job opportunities. From seeking a new job to maintaining your personal brand, LinkedIn is an important part of being a full-fledged professional in any industry these days.

By creating a strong LinkedIn profile, you can be able to

1. get powerful job board.

2. You can build your own brand.

3. It can help you rank your name on Google.

4. Helps you to maintain processional circle.

5. You can be able to research multiple companies and jobs.

6. Helps you in building your career.

There are also many other social platforms that can help in creating and boosting your business online like,

1. Twitter

2. Quora

3. Pinterest

4. Reddit

5. Whatsapp

6. Tumblr

7. Viber

If you want to grow your business you must need to maximize your online presence on these social platforms. By Interlinking your all social accounts for business results you in boosting your overall sales.